Green's Beer

In May 2004 Green’s Beers launched the UK’s first ever alternative grain and naturally gluten free beer, aptly named ‘Discovery’. Founder of Green’s Beers, David Ware has a personal connection to the product having been diagnosed with coeliac disease many years ago. The challenge of an overcrowded marketplace has seen the business adapt, with their research showing that mainstream consumers are just as likely as coeliac or plant-based consumers to seek out healthier alternative products. This resulted in Green’s Beers launching a new product range of healthier alternative grain beers.